Despite organised delays at airports across the EU and UK, vax passport hoops to jump through and the rising cost of living, people are very keen to enjoy a holiday again after two years of pointless lockdowns. That means more opportunities to sell travel insurance, especially flight cancellations. Here’s the word from Europ Assistance;
The Holiday Barometer survey was conducted by Ipsos, a global market research firm, among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
Julia Ricks, Head of International Travel at Europ Assistance Group, commented on the findings: “This year’s travel intentions reflect a real excitement for travel, surpassing pre-pandemics levels, especially in Europe. Compared to 2021, we observed a significant return to international travel and higher average holiday budgets, supported by a significant decrease in COVID-19 related issues that favours airplane trips and an increased demand in hotel stays. Ongoing inflation hasn’t stopped but contained travel enthusiasm after two years of restrictions, but inflation is the most significant travel concern this year. Early bookings and the importance of being covered with trip insurance appear to holidaymakers new habits that could become permanent.”
Austrians, Swiss and Spaniards are the ones who show the most excitement (around 4 out of 10 who says they are even very excited).
Overall, 71% of Europeans intend to travel during the summer, which represents a 14 point increase compared to 2021. The most important changes are observed in Spain (78%, +20 pts), Germany (61%, +19 pts), Belgium (71%, +18 pts) and in the United Kingdom (68%, +18 pts).
The proportion of holidaymakers in Europe is even higher than pre-pandemic (around 63%-64% in 2017, 2018 and 2019, +8/9 pts), except for Germany. The evolutions are particularly impressive in Portugal, Spain, Italy, Poland and Switzerland.
More Europeans expect to take trips than North Americans (60% in the US, +10pts; 61% in Canada) or Thais (69%, +25pts).
You can digest the full survey results here by the way.
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