Reserv Signs Up iFarm Underwriting on Claims Handling

Reserv, Inc. announced today that iFarm Underwriting has transitioned its entire UK agricultural claims handling to Reserv Claims Analysis LLC, the digital third-party administrator (TPA) arm of US based Reserv, Inc.

Reserv enables near real time claims payments.  It uses next generation automation technology and AI focused on bringing speed, advanced data science, and simplicity to the claims experience.  Reserv has partnered with iFarm to digitize and transform its claims service. CJ Przybyl, the co-founder and CEO of Reserv, comments: “There is a better way to manage claims and we have built it.  Reserv introduces a high level of automation, transforming the claims process and enabling a whole new level of data collection and reporting that has yet to exist elsewhere in the international markets.  We’re hugely excited to be bringing these benefits to disrupt the UK claims space, which is long overdue.”

Reserv successfully completed an $8M seed round led by Altai Ventures and Bain Capital Ventures in July this year.  It aims to redesign the claims management process and scale quickly to meet customer demand in the UK.


Reserv’s two co-founders, CJ Przybyl and Martha Dreiling have deep experience in innovation and insurance.  CJ Przybyl has a history of driving radical claims innovation; he co-founded Snapsheet, where he spent over a decade creating the world’s first virtual claims process for auto losses. Snapsheet managed over 2.5 million claims and over $10B in indemnities, working with seven of the top 10 US P&C carriers. Martha was part of the executive team that helped launch Attune Insurance as well as a member of the executive team for Rhino during a period of rapid growth between 2020 and 2022.

Alun Roberts, Managing Director of iFarm Underwriting, comments: “The technology that Reserv brings to the table is going to change the standard of claims customer service and reporting in the UK. Thanks to Reserv’s technology we get more visibility into the entire claims process and pro-active notifications.  Our brokers and farming clients will benefit massively in terms of improved communication and speed of processing with near real time claims payments.”

iFarm Underwriting’s agricultural book – which includes motor, property and liability claims – was facing the challenges that many UK and EU carriers/MGAs face today when outsourcing claims to a TPA. Claim files are often handed off between multiple internal divisions with various unique systems while overburdened adjusters lacking a system-driven processes, data and reporting jeopardises customer satisfaction and compliance.

Reserv’s philosophy is to maintain an automated and compliant core claims system and process that is highly configurable with no-code tools while also building unique modules to solve specific problems – and to make those modules commercially available to anyone. For the iFarm Underwriting launch, Reserv has already created a Bordereau automation and compliance tool and a dynamic remote document capture tool to simplify the process.

Alun Roberts continues: “We launched the sector’s first ever quote, buy and bind facility because brokers asked for it, and we back that up with a team that’s always available.  Now, with Reserv, we’re introducing a frictionless claims process, because brokers asked for it.  Our success has always been built on a commitment to listen to our brokers.  We have grown into an award-winning MGA with a team of 26 in just seven years, working with over 170 brokers across the UK and writing over £20m GWP every year.  We continue to break new boundaries and take the lead in developing market firsts for our brokers.”

About alastair walker 10567 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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