Leading insurance legal services firm Minster Law has agreed an exclusive 5-year partnership with the AA to provide personal injury and motor legal claims services to their customers.
The new partnership, which commenced on 4th Jan 2023, will see the Yorkshire-based law firm, which works exclusively within the insurance sector, providing legal support to around 1 million AA motor insurance policyholders and 6 million roadside members.
Speaking about the new partnership, Minster Law CEO, Shirley Woolham commented:
“We are obviously delighted to have secured a new partnership with such a prestigious brand as the AA – the largest motoring organisation in UK. We’re excited to be playing such a pivotal role in delivering a compelling claims experience to AA customers, as well as the wider opportunities that come from being the strategic legal partner of such a progressive business.”
Shirley said that the AA had found in Minster a partner who shares their vision and appetite for customer excellence, greater integration and digital innovation, adding “The similarities in approach and thinking between the two businesses were clear from the outset.”
She added: “It’s been great to hear first-hand the AA’s desire to embrace the challenge of finding new and more innovative ways of using technology to achieve greater integration, remove friction and deliver the best possible customer experience. Not only does this align strongly with Minster’s own ethos and vision, but it also allowed us to showcase how, through our continued investment in our digital strategy, we are setting new standards for personal injury claims in a post-reform world.”
Commenting on the new deal, Kathryn Thomas, AA Insurance Broking Director said: “We are delighted to enter into a new long-term partnership with Minster Law to provide personal injury and motor legal claims services to our insurance customers and members.”
“We were hugely impressed by Minster Law’s claims management solution which is underpinned by system integration and digital innovation. We feel their customer centric, digital led approach will deliver the best claims experience for our customers and members and we are really looking forward to developing a long-lasting strategic relationship with Minster Law over the coming years.”
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