Deals: RAC Goes With Saga on Legal Expenses

Saga, the UK’s leading provider for insurance products and services for the over 50s, has appointed the RAC to provide legal expenses cover to more than a million customers. The new multi-year contract, starting from June 2023 following a competitive tender process, will see the RAC provide expert legal expenses insurance cover for all Saga Motor, Home and Landlord Legal Expenses policies.

Paul Evans, general manager RAC Legal Services, said: “We’re delighted to have been chosen as Saga Insurance’s exclusive new provider for legal expenses insurance against considerable competition from others within the market, and look forward to working with the team at Saga and help them continue with their success.

“Saga was seeking a partner with whom it can grow and innovate its legal expenses insurance proposition and we’re confident our expertise will help them provide a compelling proposition for their customers. This partnership, allying the RAC’s trusted brand with Saga’s high-quality brands, represents significant growth for our Legal Expenses Insurance business.”

Stephen Hague, Motor Panel and Partnerships Manager at Saga, said: “It is with great excitement that we can announce RAC as Saga’s new Legal Expense provider. Their passion and enthusiasm for creating a market leading proposition tailored to the requirements of Saga’s over 50’s market combined with their strong brand values – which remain very much aligned to Saga’s – make RAC the ideal new home for our Legal products.

“The multi-year deal with RAC will allow our two businesses to build on the existing foundations to further enhance and innovate our products and services.”

The RAC is Saga Insurance’s current breakdown assistance provider.

About alastair walker 12131 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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