Do you remember the case when Coca-Cola sold 250 million bottles and cans one summer? The iconic logo was replaced with the most popular names. The company encouraged people to share photos of them drinking Cola from the bottles with their names on social media. What did it lead to? Consumers themselves created a powerful marketing campaign that has brought great profits to Coca-Cola.
The cases in which consumers advertise products and services they use are not single. Such campaigns are called marketing campaigns generating user content. What is user-generated content (UGC), and why do businesses need it? What tools can help companies generate more reviews and customer feedback and make people share it?
UGC is defined as any free content created by users: photos, videos, and reviews of products and services people use. However, it is more than that. UGC is used in marketing campaigns. What is the success of UGC? Why do businesses ask people to share their opinions about a product or service?
Along with new trends and innovations, target audiences change as well. That’s why the attention of marketing executives dissipates. They search for new communication channels to interact with customers, retain current clients, and attract new ones. UGC is one of the best ways to make your products and services viral and trusted for the following reasons.
- UGC puts clients in the center. Customer reviews and social media posts about various products and services make people confident about the importance of these products and services: they are purchased, used, and recommended.
- People don’t trust marketers but believe what their friends say. “I would happily buy health insurance that my friend recently bought rather than pay attention to the ad banner on the Internet.” People believe in others’ experiences more than in attractive ads.
- UGC is a cost-efficient way of marketing. When interacting with various products and services, people eagerly share their feedback, whether their experience was either positive or negative. Of course, negative feedback is not what companies want, but if talking about positive client reviews, it is probably one of the free ways to promote products.
So, as you can see, UGC is a good, free alternative to traditional marketing that can change user behavior and decision-making. Consumers browse websites with reviews and read social media posts to learn more about the products and services they want to buy. So, such content can benefit any business by engaging more people, increasing traffic, providing a differentiating feature, and decreasing marketing costs.
How can businesses generate client reviews automatically? This can be gained thanks to innovative technological solutions like the Youdask Customer Feedback Tool.
Youdask is a next-gen, fully-featured software solution that allows businesses to encourage their customers to share their reviews on respective products and services. How does it work?
The company creates customized surveys and distributes them to specific segments of customers through email, SMS, or QR code with a request to share feedback after interaction with the company. People are also encouraged to share their reviews on social media by providing special gifts, discounts, or personalized offerings.
Youdask’s Head of Marketing and Sales, Kateryna Monastyrska, explains how the solution works in the insurance industry: “Insurers know that submitting a claim is a defining moment for customers, so they invest much in improving this process. Our clients from the insurance sector admit that Youdask helped them rethink the process thanks to the reviews they got from policyholders and attain new customers thanks to reviews on social media.”
After submitting a claim, the insured are asked to share their experience communicating with the insurance agent. The feedback request can be customized and provided as a) a survey with several text answer options, b) as a simpler star rating, or c) as a request to provide text feedback and share it on social media. Moreover, the insurance company can share the reviews it finds useful on its website.
So, as you see, businesses can automatically generate customer reviews with minimum effort. However, Youdask is more than that. What other benefits does it provide along with UGC? Here is more.
- More traffic and conversions from social media. By implementing the Youdask Customer Feedback Tool, you can get more people to visit your website or mobile app and learn about your products and services. These are your prospects who can potentially purchase from your company.
- Customer analytics. Youdask provides analytics on the total number of reviews for the selected communication channel and period, reviews without actions (if customers were asked but didn’t provide any review), shares on social media, social review clicks, conversions, and more.
- Data-driven marketing. With Youdask, marketing teams can track negative reviews and identify customer pain points to analyze further and find ways to address those.
- Personalized approach to customers. By analyzing reviews, marketing and sales departments can create personalized offerings for customers, significantly increasing customer loyalty.
Innovative solutions like Youdask help businesses automate marketing by automatically gathering customer feedback, reducing manual and redundant jobs, and providing data for strategic decision-making. All this improves customer experience because people can interact with your company, learn more from others’ experiences, and get personalized offers.
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