Sometimes it’s worth stepping back and looking at insurance from an outsidr’s perspective. Does the jargon make sense, do people know exactly what they are buying? This survey would appear to show that some consumers are still in the dark about common terms in the industry.
It’s also worth considering that mass migration shows no signs of slowing anytime soon, all the mainstream political parties are strongly in favour of this globalist policy. Judge their actions, not their words. That means perhaps an extra one million people in the UK who don’t have english as their first language. Another good reason to agree on common terminology in documents and auto translate buttons on insurance apps, plus claims portals perhaps?
Here’s the word;
Following a 36% surge in home insurance premiums, new research has revealed that confusion around home insurance – including costs – generates more than 140,000 searches every year.
Being informed about home insurance is crucial for all property owners. Understanding the basics of home insurance, from policy types to coverage details, can save you money and prevent stress if you need to make a claim.
To help, the experts at Confused.com home insurance have answered some of the most searched questions about home insurance.
IE searched Google Trends for search volumes in the last 90s days and it was interesting to see the most searched brand was Churchill, which shows how takeover rumours can really get online traffic moving. Otherwise travel insurance was a popular term, plus the GHIC travel card which supposedly gets you free medical treatment across the EU. It doesn’t, at best you’ll get A&E style patching up – for everything else you’ll be presented with a bill.
When it comes to Contents insurance searches, Google says the most popular product is the Apple MacBook Pro when it comes to getting cover. No surprise it’s high value, frequently stolen items that students use which spark a need for Contents cover. Next is “piping and plumbing” which is interesting as it shows a demand for very specific insurance on leaks, rather than entire contents.
OK, back to the most searched questions about home insurance from Confused.com:
|
Ranking (1-10) |
Search term |
Topic |
Annual UK searches |
|
1 |
What is no claims discount? |
No claims discount |
24,000 |
|
2 |
What does buildings insurance cover? |
Buildings insurance |
18,080 |
|
3 |
What is accidental damage on home insurance? |
Accidental damage |
17,900 |
|
4 |
How much is buildings insurance? |
Buildings insurance |
17,430 |
|
5 |
What is home emergency cover? |
Home emergency cover |
13,620 |
|
6 |
How to work out rebuild cost? |
Rebuild cost |
11,600 |
|
7 |
What is insurance premium tax? |
Insurance premium tax |
11,180 |
|
8 |
How much is contents insurance? |
Contents insurance |
11,130 |
|
9 |
What does contents insurance cover? |
Contents insurance |
9,680 |
|
10 |
What is contents insurance? |
Contents insurance |
8,330 |

1. What is no claims discount?
This is often associated with car insurance, but it also applies to home insurance. A no-claims discount is a reduction in insurance premiums awarded to policyholders who do not make any claims on their insurance over a certain period.
2. What does buildings insurance cover?
The specific coverage varies depending on the policy and provider, but buildings insurance generally covers the following:
-
Structural damage
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Permanent fixtures and fittings
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External structures
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Damage from events like fire, floods, theft or vandalism
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Accidental damage

3. What is accidental damage on home insurance?
Accidental damage on home insurance refers to coverage for sudden damage due to an unexpected and non-deliberate action.
Examples of accidental damage:
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For buildings insurance: Accidental damage cover might include drilling into a water pipe while attempting DIY projects or accidentally breaking a window.
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For contents insurance: It could cover incidents like spilling wine on a carpet or knocking over a vase.
Matthew Harwood, home and lifestyle expert at Confused.com home insurance, comments:
“Home insurance can be a complicated topic. But if you understand the type of policy you need and what it covers, you can be sure you have the right level of cover:
With many options available and things to consider, from no-claims discounts to rebuild costs, protecting your home can feel confusing. But being more informed about home insurance makes navigating these choices easier. It gives you more peace of mind, and makes you less likely to get caught out by not having the right type or level of cover.”

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