The word from Animal Friends, as they launch a new TV ad campaign;
Animal Friends Pet Insurance, firmly believes that pets are part of the family. That’s why the leading, multi-award winning, UK pet insurer, founded specifically to protect pets and support animal welfare, is excited to launch its latest brand campaign, celebrating its unique heritage and approach to pet insurance.
Protecting what really matters
Animal Friends’ new TV advert features real Animal Friends colleague’s and their beloved pets, highlighting the company’s commitment to authenticity and its unique approach to pet insurance and animal welfare. Created and filmed by Animal Friends’ in-house creative team, the campaign showcases the love UK pet owners have for their own pets and the passion shared for protecting all the incredible creatures we share our homes and planet with.
More than just pet insurance
Unlike traditional pet insurers in the UK, Animal Friends is driven by a purpose to not only protect pets but also protect vulnerable animals around the world, recognising that the UK is a nation of proud animal lovers. To date, the ‘wildly different’ pet insurer has donated over £9 million to support more than 830 animal welfare and conservation charities globally, including; Retraining of Racehorses, Refuge 4 Pets and Whale and Dolphin Conservation (WDC).
Richard Mills, Chief Executive Officer at Animal Friends said: “At Animal Friends, we pride ourselves on being more than just a pet insurance provider. We’re a community of animal lovers dedicated to making a positive difference. Each policy supports animal welfare initiatives, from local rescue centres to international conservation efforts. By choosing Animal Friends, customers can protect their pets and support a better future for all animals.”
“We’re thrilled to launch our latest campaign, which celebrates the incredible bond between pets and their owners. But it isn’t just your usual pet insurance advert, we wanted to show the real-life connections between our very own colleagues and their furry friends. At Animal Friends, we believe that pet insurance should be more than just a way providing financial support for future mishaps and illnesses. It should be a way to make a difference too. That’s why we do things differently. So, instead of looking for actors to portray inauthentic bonds with pets, we thought it was only fitting that our office pets take to the screen with their real, loving parents.”
The new ‘wildly different’ advert will air across multiple channels* from the New Year, along with digital audio advertising through Spotify and Acast platforms.
To find out more about the all the wildly different charities Animal Friends Insurance helps support visit, https://www.animalfriends.co.uk/save-animals-with-us/
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