NFU Are on A Roll as They Pick Up Another Which? Award

The latest from NFU Mutual as Which? website panel votes for their fave brands;

NFU Mutual has been named Which? Insurance Brand of the Year for a record fourth year in a row by the Consumer Champion. 

The Insurance Brand of the Year Award recognises insurers which consistently demonstrate that customers can rely on them for excellent service and efficient claims handling.

The Which? judging panel commended NFU Mutual, saying the insurer “stands out among other providers as it has  comparatively high customer and claims scores, it scores well for good value for money and it offers high-performing products.”

Commenting on the win, Rachel Kelsall, Customer Services Director at NFU Mutual, said: 

“At NFU Mutual, we take pride in providing an excellent service to our customers in all our interactions, with each and every person in the business doing all they can to do the best for our members. It’s what makes us different and what our customers have come to expect from NFU Mutual. 

“Last year, we won the Insurance Brand of the Year Award for a record third consecutive year, and I’m delighted we have extended that to four years in a row. This achievement is testament to our unwavering commitment to our members and to the hard work put in by all our employees and Agents to go beyond simply paying claims to support customers when they need us most.  

“We know making an insurance claim can be one of the most stressful things a person has to do, so we will always do all we can to ease the process. 

“Our staff and our network of agencies in communities across the country care about their customers and are experts in their field, meaning they can take an active role in supporting them in times of need and standing up for issues they care about. It is this dedication which enables us to deliver on our aims and promises to customers again and again, so I’d like to sincerely thank all our staff and those working in NFU Mutual’s agency network.” 

Anabel Hoult, Which? Chief Executive, added:

“The Which? Awards celebrate brands that are truly providing outstanding products, services and value for consumers. This feels especially important as consumer budgets are often stretched, meaning every purchase is important and considered. I want to extend a huge congratulations to all the winners – they should be very proud of themselves as our standards are  incredibly high.”

NFU Mutual was also shortlisted for the Which? Customer Service Brand of the Year award, which recognises firms’ commitment to putting customers first time and time again. 

Pictured, L to R: Davey Fuller (Underwriter at NFU Mutual); Ellen Mcelhatton (Regional Team Leader); Rachel Kelsall (Customer Services Director); Shaye Green (Trainee Senior Claims Technician); John Herbert (Senior Agent at North Somerset and Chew Valley).