The word from Starpeak and Peach;
Specialist digital distributor Starpeak is expanding its cover for the Creatives sector in partnership with commercial insurer, Peach. This latest product launch highlights the two niche businesses’ shared aspirations to identify sectors that are currently underserved by the industry and build out products that suit their specific protection requirements.
The new Creatives product is aimed primarily at photographers, videographers and web designers, but is also available to a diverse range of creative professions – from advertising agencies and ceramic artists through to interior designers, script writers and visual merchandisers. The new Creatives product provides policyholders with cover for public liability, as well as a number of optional benefits including professional indemnity, employers’ liability, technical business equipment, personal accident, operating abroad and legal expenses.
The new Creatives product is the result of ongoing research into opportunities within underserved niche markets. Andy Brownsell, Commercial Director at Starpeak, expands: “We are constantly looking to create products which are not readily available to certain professions in the SME space – either online or at competitive rates. We have established a strong track record for using our data analytics and digital marketing capabilities to build products from the ground up and grow our customer base quickly.
We identified a gap in the Creatives sector for the right protection available online at the right price. Thanks to our close working relationship with Peach over the last three years, we knew that they were the right partner to collaborate with to develop a product that would fill this gap.”
Starpeak first appointed Peach as an insurance partner three years ago to support its ongoing growth aspirations in the micro and SME space. It was attracted by the insurer’s understanding of the market and ability to work quickly to co-create schemes that meet its customers’ individual requirements. Earlier this year, Starpeak collaborated with Peach to extend its Hairdressing Insurance scheme to cover salon premises.
Ryan Bendelow, Director of Commercial at Peach, said of the latest collaboration: “We are delighted to be working with the team at Starpeak to co-create a product that would meet the needs of the Creatives sector. We, like Starpeak, are committed to supporting niche SME markets which can’t currently access the level of cover they need to protect their businesses and help them reach their growth aspirations. It’s refreshing to work alongside a partner that can leverage its technology expertise to deliver superior customer experiences. And our agile approach to scheme business means that we can respond quickly to these new market opportunities and provide the appetite and capacity to make things happen.”
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