Staysure travel insurance provider has expanded its geographic footprint with an official launch into the Republic of Ireland bringing its trusted portfolio of tailored travel insurance products to Irish holidaymakers for the first time.
This expansion comes at a time when Ireland’s travel insurance market is growing rapidly, driven by demographic change and increased demand for specialist cover. As of 2024, 15.5% of the Irish population is aged 65 or older, up from 12.7% a decade ago. When including people in their late 50s and early 60s, more than a quarter of the population is now over 55.* This shift is significant for the travel sector, with older travellers more likely to need tailored insurance that covers pre-existing medical conditions.
Market conditions also support the move. The Irish travel insurance market was estimated to be worth around $165 million in 2024 and is expected to more than double by 2030.** Irish residents are also travelling more: total nights spent abroad reached 13.8 million in the first quarter of 2025, up 6% on the previous year.*** At the same time, research from Trinity College Dublin shows that 74% of adults aged 58 and over have two or more chronic medical conditions,**** underlining the need for insurance that can accommodate a wider range of health profiles.
Staysure has built its UK reputation on providing comprehensive, flexible cover for older travellers and those with medical conditions. By entering the Irish market, the company aims to meet the needs of a growing and underserved group of customers.
Commenting on the launch, Simon McCulloch, Chief Growth Officer at Staysure, said:
“Ireland is a natural next step for us. The market is expanding rapidly, yet specialist travel insurance for older travellers and those with medical conditions remains under-served. Building on our proven success in the UK, we’re committed to offering Irish customers the same trusted protection – helping make travel safer, simpler and more inclusive.”
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