insurance marketing

Survey Finds Free Excess is a Powerful Sweetener for Consumers

Free excess insurance is a potential winner in the giveaways battle among price comparison websites but delivering the best price and cover is still vital, new research from insurance data analytics expert Consumer Intelligence shows. […]

insurance marketing

Survey Finds Insurers Are Rated Below Average for Customer Service

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica. The 2019 Eptica Insurance Digital CX […]

Global insurance trends

There’s More to Insurance Marketing Than Meerkats. Be Like Budsy.

Here’s some news from Singapore, where Budget Direct Insurance, are launching a new marketing initiative that aims to clearly communicate the brand as the best value, smarter insurance option for consumers: Targeted at Singaporeans in search […]

insurance marketing

Marketing Strategy: Insurers Revved Up For Motorcycle Season

Motorcycle sport is fast paced and attracts a core audience of middle-aged men, often self-employed or with a low mortgage payment each month, who enjoy watching and taking part in bike sport, plus riding bikes […]

insurance marketing

More Than Launches Cashback Scheme to Boost Renewals & Reward Loyalty

The scheme gives home, pet and car insurance customers unlimited cashback on purchases at hundreds of high street and household brands, which is stored in an online wallet. The growing list of retailers available currently […]

insurance marketing

YouGov Survey Finds Customers Increasingly Unhappy with UK Insurers

Maybe it’s the fickle, ever-scrolling nature of the internet, but confidence in many big brand names seems to be declining. From Facebook’s fake news to middle England turning its back on the staid clothing at […]

insurance marketing

Consumer Intelligence Survey Suggests Remedies for Higher Renewal Pricing

Charging new customers less than existing customers is exploitative and hurts vulnerable groups such as the elderly but drivers and homeowners are still split on the issue, new consumer research from insurance market experts Consumer […]

insurance marketing

Go Compare Forms Strategic Partnership with Money Dashboard

At the Global Open Banking Summit, GoCompare has announced a strategic partnership with Edinburgh-based Money Dashboard as part of its fintech community development project, Machine Learning for Fintech (ML4Fintech).  Money Dashboard, a pioneer in Open Banking, brings strong expertise in machine […]