insurance marketing

Medallia Expands Customer Experience Events into EU and Middle East

Medallia, Inc. (www.medallia.com), the global leader in customer experience management, today announced it has expanded its flagship London event to four additional markets in Europe and the Middle East, bringing together the world’s leading customer […]

Household Insurance

Swinton Launches Safer Summer Campaign to Beat Burglars

As the summer holidays begin, millions of homes will sit empty whilst some homeowners, and tenants share their experiences via social media – never a good idea, even if you have restricted privacy settings to […]

insurance marketing

Insurance Marketing: Carole Nash Win-a-Bike Giveaway

Insurance isn’t the most exciting product in the world, so when you’re targeting a niche market, like motorcycle riders, classic car owners, racing cyclists or drone enthusiasts, then it’s always good to offer a highly […]

insurance marketing

Allianz Uses Formula E Marketing Opportunity to The Max

As the Formula E Racing season concludes this weekend, race partner Allianz, has chosen the occasion of the finale in NYC to create and offer immersive virtual reality experiences for race fans and museum visitors […]

Insurance Brokers

Echo Managed Services to Conduct Mystery Shopper Survey of Insurers

Consumer Intelligence has enlisted the expertise of Bristol-based specialist outsourcer Echo Managed Services to handle its outbound mystery shopper call service. The data analytics and insight company, which works on behalf of insurance and finance providers, approached […]

insurance marketing

Allianz and Waze Partner Up on Roadside Assistance Platform

Allianz Partners, the B2B2C leader in insurance and assistance solutions, and Waze, the real time crowdsourced navigation app are today announcing an international partnership to launch an updated roadside assistance offering to over 22 million […]

Insurance Brokers

Decision Tech Survey Finds Car Insurance Consumers Wary of Add-Ons

Lots of insurtech start-ups in the motor premiums market have been busy adding all kinds of rerwards and treats for their policyholders. It’s true that there’s more to car insurance than just price, people want […]

Global insurance trends

Insurers Not Keeping US Customers Happy, Says J.D. Power Survey

Because insurance is usually a distress purchase, or perhaps a legal requirement, it doesn’t have the feelgood factor that say a superb Swiss watch, a new car or perhaps an exotic holiday bestows upon the […]