The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI. CACI’s newly launched Digital Marketing Scorecard, The […]
Life insurance isn’t an exciting topic of conversation, especially for younger people. Companies in the sector need to think of new ways to reach customers, rather than the traditional touch points of house buying or […]
Customer retention is one of those bits of jargon which doesn’t excite many people in the insurance industry. But it should, because it can cost millions to keep advertising and marketing to win new customers, […]
Here’s one of our regular industry opinion pieces, and this one comes from Harris Balcombe. Every insurance broker, underwriter and claims company needs to look at how their websites are designed, the tone and speed […]
Allianz today launched its Global Explorer Program: a series of global and local partnerships, digital and physical activities, plus crowd-generated content platforms that call out to curious minds around the globe. Allianz wants to promote […]
We like to get opinion and insight from those in the industry who are actively helping companies transform their insurance offering. Customer service is an important part of any business and the way people interact […]
Heather Smith, Digital Director at LV Insurance, recently posted her thoughts about digital transformation and its impact on customer satisfaction. As more people use phone apps and social media as their first point of contact […]
More than 3.5 million people are expected to see the famous Be Wiser Owl this month as the insurance broker takes over Europe’s largest freestanding LED advertising boards. “We are always keen to reach new audiences and […]
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