insurance marketing

Opinion: Automated Marketing Could Help Insurers Reach & Retain Customers

Katie Jameson is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and […]

insurance marketing

Ripe Promotes Sarah Jones to Marketing Director Role

Ripe Insurance, the Manchester-based InsurTech specialist behind some of the UK’s most successful niche insurance products, has appointed Sarah Jones to the new role of Marketing Director. Jones joined Ripe, then known as The JRW […]

insurance marketing

Allianz Partners With QEV on Electric Jeepney Project

Busy commuters and shoppers got a surprise in Paris this week. A fully electric Jeepney has been cruising the streets of the French capital. It’s the outcome of the collaboration between the global financial services […]

insurance marketing

Insurancefair Launches Bespoke Wedding Cover Product

Insurancefair is passionate about providing customers with quality insurance products and they are pleased to announce the launch of Insurancefair Wedding, which provides an innovative product in the wedding insurance market. One of the main […]

Opinion

Opinion: Connected Communications Add Value and Profitability

Jonathan Sharp from Britannic Technologies, takes a look at the importance of the customer experience when it comes to marketing insurance. The switch to online transactions and the rise of social media has transformed the […]

insurance marketing

Trov Aims to Shake Up Insurance Marketing with the Untethered Crew

Pay as You Go (PAYG) insurance is getting more popular as consumers want the convenience of choosing when to start and stop their cover. Travel was the first sector to see this trend, but bicycle […]

Business

Accenture Report on Insurtech Investment Shows UK in Strong Position

Insurtech is THE buzzword across the insurance sector right now. Big companies are teaming up with disruptive start-ups, or acquiring smaller companies with niche expertise. Regulation such as GDPR is changing the way insurers, and […]

insurance marketing

Opinion: Viewing Your Company as a Customer Can Really Pay Off

There are customers who contact insurance companies via social media, others will phone and many more will try an email. Then there are the dedicated contact routes for sales, renewals or claims handling. The customer’s […]