Royal London Launches `Run For Cover’ Insurance Game

Life insurance isn’t an exciting topic of conversation, especially for younger people. Companies in the sector need to think of new ways to reach customers, rather than the traditional touch points of house buying or landmark birthdays. Here’s some news from Royal London who have developed a game to try and make the process feel like a bit more fun.

Life is unpredictable and we don’t like to think about what fate may have in store for us. Royal London’s Run for Cover online game is a light-hearted way for people to see how they might react to any surprises life throws at them.  The game aims to raise awareness around the need for protection insurance such as life, critical illness cover or income protection.  The results reveal their likely attitude towards planning for the future. If they find it is time to review their protection insurance needs, information is provided about the different types of cover available with a suggestion they speak to a financial adviser. Even for those who have cover in place, it suggests they consider checking that the cover still meets their needs.

Ross Jackson, Senior Marketing Manager at Royal London said:

“Nobody knows what the future holds and there could be a few bumps in the road ahead.  These ‘bumps’ aren’t usually good, so we try not to think about them and hope they’ll never happen to us. No-one wants to think about suffering from a serious illness, losing their income or even dying young.

“People understand the need to protect their home, car, mobile phone or pet with an insurance policy.  The reality is we are more likely to protect these possessions than think about the need to protect ourselves.”

Royal London hopes the game will raise awareness of the need for protection insurance and that those that already have a plan think about reviewing the cover to see if it still meets their needs. Protection insurance should be a key part of financial planning, especially for those paying back a debt such as a mortgage or loans, couples who live together or are married, those who already have or are thinking of starting a family or those who run a business.

Whatever plans people have for the future it’s always a good idea to speak to an impartial financial adviser with the expertise to guide them towards the right cover.

Play the game at

About alastair walker 10905 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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