News

CompareNI Launches Fisherman Rod Summer Campaign

A new marketing promotion from CompareNI is being launched for the summer. More here; This summer, Northern Ireland favourite Fisherman Rod, is launching a free toy giveaway with insurance policies purchased through CompareNI.com. The initiative, […]

Opinion

The Marketing Difficulties Faced by Insurance Brands

Kirsty Sharman is a referral marketing expert and founder of Referral Factory, which provides easy-to-use, plug-and-play referral software to help businesses of all kinds build, launch, and manage referral programs. Insurance has never been an […]

Opinion

Third Party Cookies, AI and Insurance Marketing – What’s New?

For those working across insurance product marketing, it’s good to know how the website cookie thing is going, plus consider the impact of AI and automated customer comms. Here, Peter Ibarra, (below) head of adtech […]

Insurance Regulation

FCA Cracks Down on Over 10K Misleading Ads a Year

The latest from the FCA, who are cracking down on misleading ads in the financial services sector; Over 10,000 financial adverts and other promotions were withdrawn or changed in 2023 following intervention from the Financial […]

News

FJN Growth Solutions is Looking to Boost Your Sales & Marketing

Always good to see new ventures making their debut, here’s the word; With effect from today, Monday 9th October, we are delighted to announce the opening of a new growth capability for the UK insurance market […]