The Financial Conduct Authority (FCA) plans to take another significant step in its work to combat illegal and non-compliant financial promotions. The proposals for new social media guidance will modernise the information firms should use when promoting […]
Social media has been around for about 15 years now. Remember Friends Reunited anyone? But many insurance brokers are reluctant to use social channels. Partly they seem to fear public complaints, trolling and angry activists […]
The potential for a hacked tweet from a senior business figure’s account to move a company’s share price was highlighted on Wednesday after a dozen high-profile celebrities had their Twitter accounts hijacked. Darren Thomson, Head […]
Emanuele Scansani, Operations Manager at travel risk experts Riskline, explains how some social media posts can prove controversial – and even punishable by law – in certain countries. Social media has revolutionised the way we […]
As regular readers will know, Insurance Edge’s Twitterfeed is readily available for sponsored tweets promoting multi-pack chocolate chip flapjacks at B&M, Sekonda watches or Poundland thermal vests. If we ever swing those corporate deals, then […]
Selling insurance isn’t easy because shopping around, filling in forms and getting cover for your car, home or life isn’t as exciting as buying something shiny and cool, or even ordering your fave spicy pizza […]
Insurance Edge can exclusively reveal that the EU has a secret plan to force all UK based social media users to take out public liability insurance for any `alarm, distress or libel caused by commenting […]
The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand. […]
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