Allianz has brought the worlds of insurance and commercial drone use closer together with the announcement of a new sponsorship of the inaugural Drone Racing League (DRL).
The insurer and DRL revealed a global multi-year partnership, with the insurer signing on as title sponsor of DRL’s race circuit today.
The partnership will enable Allianz to connect with consumers of the fast-growing drone industry, while reminding customers of its increasing use of the technology in regards to property claims assessment and agriculture insurance.
In a statement, Allianz promised to “leverage its motor racing heritage” to bring the “Sport of the Future” to a rapidly growing world-wide audience.
The Allianz World Championship 2017 series will consist of six races to be aired in over 75 countries starting in June. The races will push the skills of 16 top drone pilots who will be flying racing drones at over 150KMH (90MPH) through a series of 3-D racecourses in iconic venues across Miami, New Orleans, Atlanta, Boston, Munich and London.
“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and Founder, Nicholas Horbaczewski. “To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived. The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”
“The pursuit of innovation and calculated risk taking are the reasons insurance was invented in the first place. Allianz is proud to be partnering with DRL, a true pioneer of today’s digital driven sports,” said Allianz SE Head of Group Market Management & Distribution Jean-Marc Pailhol.
“Drones are already an important part of our business so we’re excited to align with DRL as they harness the latest technological advancements and reimagine what racing in the 21st century looks like.”
Drones have become an increasingly important tool for the insurance industry, with organisations such as global loss adjuster Crawford & Company deploying them to assess damage in difficult to reach locations.