Winter Driving is 12% More Risky, Says InsureTheBox

Telematics-based car insurance provider, insurethebox, has revealed that it alerts the emergency services to a customer involved in a serious crash on average 10 times a month through its Accident Alert service. This figure increases to 14 in the winter (November-January) months. Plus, analysis of insurethebox’s three billion miles of data reveals that during the darker days of winter, drivers face an added 12% increase in accident risk.

“As the holidays approach, many students will find themselves making the long journey home in less than ideal driving conditions with the darker, shorter days bringing reduced visibility and the risk of snow and ice,” explained Simon Rewell, Road Safety Manager at insurethebox.

“Through the use of in-car telematics technology, we are helping thousands of young people take control of their driving behaviour and reducing road accidents. As the first insurance provider to include Accident Alerts as part of its car insurance offering, we are also able to provide support in the event of an accident. Should the worst happen and a policy holder is involved in an accident, we are able to contact the emergency services directly on behalf of the customer, which provides greater peace of mind that someone is always looking out for them.”

The RAC has some useful winter driving tips, including how to drive on snow, de-ice your vehicle properly, use of fog lights and how to avoid a breakdown, here.

insurethebox receives crash alerts directly from customers’ cars through telematics data, which identify the G-force of an impact as well as considering the time of day and location of the incident, enabling insurethebox to help the customer in real-time. If data suggests there has been a crash, insurethebox can provide Accident Alert support by calling emergency services to the exact location of the car, which in the case of a serious accident can make the difference between life and death.

insurethebox policies provide an initial 6,000, 8,000 or 10,000 miles of cover. A telematics box installed in the vehicle then monitors the policyholder’s driving and rewards safer drivers with up to 100 free bonus miles per month. Customers can check their progress through a customised online portal and see how many extra miles they have earned. Renewal premiums consider individual driving style and provide safer drivers with lower premiums.

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