Jelf Launches New Site Targeting Business Professionals

Jelf, one of the UK’s leading advisers in Insurance, Risk Management and Employee Benefits, has launched a new website as part of longer-term steps to enhance customer experience and digital delivery of services.

Bluefin is part of Marsh Group, who bought it from AXA in 2016 for a reported £300m. In December 2017 the Financial Conduct Authority (FCA) fined Bluefin around £4 million for misleading customers. The problems occurred during AXA’s ownership of the Bluefin brand, but undoubtedly damaged it, hence the change of name to Jelf, a brand that Marsh bought in 2015.

Last autumn Aon bought Henderson Group and earlier this month Broker Network announced its expansion plans. Last year also saw GRP (Global Risk Partners) make 12 brokerage buys in 2017, with 2018 promising more activity as GRP mulls over how to spend their £200 million acquisitions budget. The takeovers highlight how the UK insurance broker landscape is changing, as traditional High Street brokers are being replaced by more online offerings, managed by bigger players, with customer marketing being undertaken via desktop or smartphone portal.

The new www.jelfgroup.com site has been developed by London-based Pancentric Digital who are also advising Jelf on their longer term digital transformation plans.

Paul Williams, Marketing Director at Jelf Group says, “Our strength is in our expertise and the client relationships we build. The re-platforming of the website is the first step towards integrating digital more fundamentally into our service delivery. The next two years of transformation will enhance and scale the best of what we’ve always done as trusted advisers and make us trail-blazers in our space”.

Edward Woodham-Smith, Client Services Director at Pancentric says, “A 21^st century version of Jelf is on its way. We’ve spent many months mapping Jelf’s current service blueprint, to define what ‘good’ looks like. During 2018 and beyond we will be harnessing the full personalisation capabilities of Sitecore and CRM to connect the client experience across channels and market more effectively throughout the customer life-cycle.”