The Rise of Alexa/Cortana Also Means Increasing Voice-Related Fraud

We are all buying home gadgets that respond to voice activated commands, like the Google Mini, Amazon’s Alexa and Microsoft’s Cortana. But could such devices be used to test the data security of insurance companies and brokers in the future? Well maybe, because insurance voice fraud has increased by 248 percent as fraudsters chase policies that exceed $500,000, says Pindrop – a US based company specialising in voice analytics.

The industries facing the highest fraud risks include insurance (1 in 7,500 fraudulent calls), retail (1 in 325 fraudulent calls), banking (1 in 755 fraudulent calls), card issuers (1 in 740 fraudulent calls), brokerages (1 in 1,742 fraudulent calls), and credit unions (1 in 1,339 fraudulent calls)

“Cybersecurity crimes are increasing each and every day as fraudsters and the technologies they use become more sophisticated,” said Vijay Balasubramanian, CEO and cofounder of Pindrop. “As we examine the biggest threats and trends impacting the insurance, financial, and retail sectors and prepare to battle emerging technologies, we urge enterprises to assess their fraud and authentication strategies to ensure they are prepared to safeguard their customers’ assets.”

Fraud casualties will continue to rise as bad actors make fewer attempts but exploit companies for bigger losses through more sophisticated and targeted tactics. The report details emerging fraud threats, the birth of the conversational economy, and why voice authenticated customer experience is the next revenue battleground for enterprises.

Emerging Threats in Deepfakes and Synthetic Voices

Deepfake made headlines in 2019 as fraudsters found ways to improve this technology for both entertaining and malicious purposes. The impact ranged from involuntary pornography featuring Scarlett Johansson to harmless content such as Steve Buscemi’s face swapped on to Jennifer Lawrence’s body. Deepfakes have entered the political arena, with both federal and state government officials passing legislation to combat this technology.

In the report, Pindrop highlights how synthetic voice attacks will soon become the next form of data breaches. In the near future, we will see fraudsters call into contact centers utilizing synthetic voices to test companies on whether or not they have the technology in place to detect them, particularly targeting the banking sector.

These attacks are dependent on deep learning and Generative Adversarial Networks (GANs), a deep neural net architecture comprised of two neural nets, pitting one against the other. GANs can learn to mimic any distribution of data—augmenting images with animation, or video with sound. These technologies use machine learning to generate audio from scratch, analyzing waveforms from a database of human speech and re-creating them at a rate of 24,000 samples per second. The end result includes voices with subletities such as lip smacks and accents, making it easier for bad actors to commit breaches.

The Birth of the Conversational Economy

Companies are aggressively deploying voice technology while consumer adoption continues to climb as people embrace digital assistants and voice activity. In the near future, phones, apps, smart devices, cars, banks, and offices will identify consumers by their voice, regardless of the platform or brand.

Businesses that successfully insert themselves in the conversational economy will yield significant rewards. IT leaders anticipate voice technology will enable cost savings, increased customer satisfaction, and become a competitive advantage. However, fraudsters also see economic opportunity within the conversational economy. With $14 billion lost annually to fraud, companies will need to overcome challenges with voice such as securing it, allaying privacy concerns, and equipping call centres and customer service representatives with the right solutions to detect and prevent fraud.

For more information and to download the Pindrop 2019 Voice Intelligence Report visit:

About alastair walker 10574 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.