New Joint Venture Aims to Fast Track AI Systems & Digital Transformation


A collaboration between Publicis Sapient, Elder Research and Tquila is behind the launch of a new lab, aimed at helping clients scale their artificial intelligence programmes. PS AI Labs aims to leverage the expertise of the three organisations to build unique enterprise efficiency and cost optimisation models.

As insurers and MGAs move away from legacy systems to low code, or something more flexible and much more automated, the deployment of AI-powered underwriting, risk analysis, quote generation, MTA admin and claims settlements software is going to be a crucial factor in the future success of insurers worldwide.

Digital transformation group Publicis Sapient helps established organisations get digitally enabled, both in the way they work and the way they serve their customers. The firm boasts a network of 20,000 people and 53 offices around the globe, and amid the rush among clients to adopt an array of new digital technologies, Publicis Sapient has seen keen demand for its services in recent times.

As companies across the business spectrum look to harness the potential of artificial intelligence in their daily operations, Publicis Sapient has announced a new collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs). The newly formed consulting company will offer an extensive set of data science services to enable digital transformation for large enterprises in North America and Europe.

Commenting on the collaboration, Thomas Kracz, CEO of PS AI Labs, Americas said, “The joint venture with Elder and Tquila enables us to make AI mainstream for our clients and extends our rapidly growing AI and Data capabilities globally.”

Publicis Sapient and data science and predictive analytics consultancy Elder Research have collaborated on enterprise AI engagements for several years across multiple industries. Tquila has previously partnered with Publicis Sapient on Sapient i7, its UK based Salesforce consulting venture launched in April 2018.

About alastair walker 6497 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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