Qlaims has appointed Liz Latter as its new Chief Commercial Officer.
Liz will be responsible for the business’s insurance partnerships including its broker clients.
Qlaims brings together QlaimsTech, which supplies video streaming and drone technology to insurers, loss adjusters and brokers, with MGA Qlaims Insurance, which delivers a professional claims preparation and negotiation service for valid commercial property claims of over £5,000.
Liz brings to Qlaims over 25 years’ experience in the UK general insurance market. During her career she has successfully led sales and business development, B2B marketing and brought new propositions to the insurance market. She has worked across the sector including at insurance businesses such as Hastings Direct, Broker Network, Equity Insurance, Lloyd’s and Travellers, as well as technology companies including CGI, Sapiens and SSP. Liz joins Qlaims from Saga Services where she was Commercial Director.
Commenting on her appointment, Liz said: “Insurance businesses have invested in front-end customer acquisition, whether that’s via brokers or directly, and there has been significant improvements in customer experience. However, the claims functions often lag behind in their ability to support customers, and at a time when customers most need support. What excites me about the Qlaims proposition is that it’s focused on helping customers through that claims process, acting as their advocate and speeding up their settlement.
“Over the last few months the industry has had little choice but to rely on technology to assess, document and process claims, and that’s clearly here to stay. The Qlaimstech proposition offered to brokers of Qlaims Insurance enables them to deliver a superior service to their customers – facilitating faster settlements as well as reducing costs to insurers. It’s a simple, smart and secure solution that is well positioned during this time of change to help brokers differentiate themselves from the competition.
“I feel lucky to join Qlaims as it enters into its growth phase. It has an exciting proposition and brokers are already placing business and using the technology. I look forward to taking the business to a wider, and increasingly receptive, audience.”
Qlaims Founder and Chief Executive Malcolm Harvey commented: “We’re delighted to have Liz join the team. Her breadth of experience, and particularly her expertise
with new business and growth strategies is just what Qlaims needs as we move into the next phase of our development.”