AA Insurance NZ Picks Up Marketing Award

AA Insurance in New Zealand has taken gold at the 2020 APAC Effie Awards in the David vs Goliath category for the results achieved in the first year of its Live A Little Freer campaign.

The award ceremony took place virtually to an audience of marketing and communications practitioners from across the Asia-Pacific region on 24 and 25 September, in celebration of the best in marketing excellence.

This year 122 finalists from 12 territories contended for top honours, with winners being chosen by an international jury of agency and client representatives.

“We are proud to win this award for a very successful and effective campaign,” says AA Insurance’s GM of Marketing, Richard Park. “Our marketing team worked hard on Live a Little Freer with our agency DDB Group Aotearoa, to encapsulate the vision of the company, which is all about looking after our customers, so they’re freed up to live their own lives, without worrying about insurance.

“Using a different approach and little humour, customers could easily see they were covered for life’s accidents like over-zealous parking, weathering a storm or dancing over white carpet with red wine,” he says

About alastair walker 7109 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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