Need to Target Your Caravan Insurance Ads? Read On

If you are an insurance broker or MGA specialising in caravan insurance, then it pays to know where the hotpots are as regard buyers. If people buy a new motorhome or caravan, then they will need insurance. So, a new ranking developed by reveals the best places in the UK to buy a caravan to hire out for holidaymakers – good data to have.

Caravan getaways are proving particularly popular for 2021 with 22% more monthly searches on average for ‘caravan holidays UK’ than for ‘city breaks UK’. And with a 350% jump in caravan holiday bookings since the government announced their plans to ease lockdown restrictions, delved into the destinations in the UK  with the best return on investment for potential caravan owners looking to purchase a caravan.

Looking at the most popular staycation destinations, the new ranking is based on the number of average monthly searches for ‘caravans sites’ in each destination, the number of average monthly searches for holidays in each location, the number of caravans for sale in each location, the number of converting customers in each location and the number of holiday homes in each location currently listed on The final ranking was developed by looking at the average ranking position across all five data sets.

The top ten locations to purchase a caravan as revealed by the new study are:

  1. Dorset
  2. Cornwall
  3. Lincolnshire
  4. Devon
  5. Kent
  6. Somerset
  7. Essex
  8. Suffolk
  9. Norfolk
  10. North Yorkshire

Across all data sets, Dorset came out on top of the new study and was highlighted as the best destination in the UK to purchase a static caravan, closely followed by Cornwall and Lincolnshire. The top ten locations hint that investing in a holiday home in the south of England could provide the best return on investment.

Photo by Jan Kopřiva from Pexels

Looking at the locations with the highest number of online searches for caravan sites in that area, Cornwall sees the highest on average each month with 5,400, followed by Northumberland (3,600) and Devon (2,900). Cornwall also leads the way in the average number of monthly searches for holidays in that area with 40,500, with Isle of Wight (14,800), Devon (9,900) and Dorset (4,400) close behind.

Using their own booking data, also revealed which locations have the best conversion rates in terms of booking enquiries actually resulting in bookings. The location with the highest conversion rate since the beginning of 2021 was revealed to be Essex followed by Lincolnshire, Northamptonshire, North Yorkshire and Kent. Dorset, which was identified as the best location to purchase a caravan, actually ranked 12th in terms of conversions since January 1st.

The final data set reviewed in the new study was the total number of caravans currently listed with in each location. The destination with the highest number of caravans currently available to book through the platform is Lincolnshire with 531 holiday homes to choose from. Cornwall came in second with 455 followed by North Yorkshire (454) and Dorset (323)(6).

Gareth Irving, director of commented on the findings: “The past 12 months have changed many parts of our lives, including how and where we travel. With travel restrictions likely to continue into the summer, we’ve seen a huge increase in interest and bookings for caravan getaways right across the UK.

“We anticipate this staycation trend will continue, meaning it’s a great time to invest in a holiday home, in particular a static caravan. We wanted to conduct this new study to help anyone who is thinking about investing in a caravan in the UK as it can be difficult to decide on the best location.

“On top of everything we’ve highlighted, it’s important to think about the costs of running the caravan such as site fees. So it’s essential to fully research all the costs involved ahead of time.”

To find out more about the best places to buy a caravan, please visit:

About alastair walker 12560 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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