A tie-up between cloud-based digital insurance platform Go-Insur and conversational AI experts FinChatBot promises powerful new distribution and e-trading capabilities for brokers, MGAs and scheme providers.
“We’re on a mission to make the best and latest digital capabilities available to the rank & file of the insurance community, beyond the elite few – and to improve online sales and servicing experiences for insurance customers more widely. Our research shows 70% of brokers are held back by technology and the majority of MGAs say innovation is key to growth”, says Simon Fenn, Director of Pancentric Digital, owners of the Go-Insur platform.
“Our partnership with FinChatBot puts conversational AI into the hands of many more SME players, which is great news. Powered by our Go-Insur rating engine and with the benefit of ready-made cloud admin and CRM integration, this is an exciting, joined-up solution that offers imaginative new distribution opportunities for the sector, unlocks growth and enables effortless management of that growth”.
The conversational chatbot format provides a versatile alternative to more traditional form-based data collection and is shown to be highly effective in low-cost customer acquisition and many areas of policy servicing. The FinChatBot technology can be deployed on standard websites, within client mobile apps and also in WhatsApp and other social media.
Says Richard Marsden, Director of the UK Market for FinChatBot, “We have run many successful deployments on websites, WhatsApp and other social platforms, using chatbots to quote and sell insurance from within the platform. It’s instant and convenient for customers. Quote & conversion rates can be excellent. The format can also make light work of simple MTAs, kicking off claims and retention and recovery. It’s
self-serve with the human touch, enabling redeployment of costly people resources into value-add customer growth & servicing activity.”
Go-Insur is aiming to be the trusted, go-to digital insurance brand for SMEs as well as an agile partner for larger players, encumbered by legacy systems, who want to undertake rapid testing of new market propositions and innovations. Pancentric Digital is also part of the UK insurance DigitalBar benchmarking initiative, partnering with financial services consultancy Altus to champion best practice and raise standards in the digital insurance space.