British Gas has successfully extended its footprint in the home insurance market after teaming up with CDL to launch proactive quoting. By adopting the Insurtech’s new platform, the UK’s biggest energy supplier saw direct channel sales double within the first six months.
Making use of data and the latest technologies to anticipate consumers’ insurance needs, CDL’s Chorus proposition has enabled the utility provider to offer timely home insurance quotes to its wider database of utilities and boiler care cover customers, saving them valuable time trawling the market for quotes.
By pushing proactive quotes to British Gas customers, the solution reduces the costs of policy acquisition, whilst simplifying insurance purchases for consumers, offering attractive bonus discounts to those who choose the brand for their insurance needs.
Commenting on the partnership, Lloyd Bridges, Delivery & Partner Governance Manager – Home Insurance at British Gas, said: “Straight away, we saw an increase in customer conversion; having a proactively priced quote for home insurance appears to really resonate with our customers and as a result, we’ve seen overall 100% increase in conversion, with certain segments experiencing an increase of up to 250%.
“We’re very pleased with what’s been developed by CDL and we had a great experience working with their team.”