Financial services insight partner, Consumer intelligence has signed a new deal with the broking division of Markerstudy Group. Using its expertise in insurance pricing and consumer behaviour, Consumer Intelligence will support Markerstudy Broking’s long-term partnership with Co-op Insurance, which aims to expand its home and motor insurance footprint in the UK.
As part of the new deal, Consumer Intelligence will provide Markerstudy Broking with a comprehensive view of where Co-op Insurance sits in the market, focusing in on areas including pricing and distribution channel optimisation, monitoring performance over time.
Paul Walker, Chief Commercial Officer at Consumer Intelligence says: “We are delighted to be working with Markerstudy Broking to support its long-term partnership with Co-op Insurance. Our data will enable confident decision making based on the most comprehensive data-set available in the market today. We are proud to support brands across the market understand how they can optimise their performance, whilst ensuring their customers receive the best experience possible.”
Giles Biggin, Head of Relationships at Markerstudy Broking says: “As part of Co-op Group, Co-op Insurance is a trusted provider of insurance products, and we are committed to maintaining and building on its reputation in the market. One of the ways we will do this is through benchmarking. Consumer Intelligence will play a pivotal part in keeping us on track to meet our objectives, which include the expansion of Co-op Insurance’s UK motor and home insurance footprint and continuing to offer excellent customer service.”
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