Specialist learner driver broker, Collingwood Insurance Services, has expanded its portfolio of products with the launch of a new telematics-based brand targeting newly qualified drivers. Designed to offer a follow-on product for existing learner driver customers once they pass their driving test, NuBee has gone live as a direct proposition on the CDL Strata ecosystem.
Michael Ward, IT Director at Collingwood, commented: “Collingwood sees high levels of customer engagement throughout the learning to drive experience, including their use of our free learner drive app. It was therefore crucial to our digital strategy for NuBee to be able to offer a slick, mobile-first customer experience with advanced self-service capabilities, in keeping with the predominantly young driver profile.”
Collingwood’s new young driver brand is underwritten by Markerstudy, with a panel of additional insurers lined up to go live early in 2023.
“We were already aware of the Strata ecosystem through our partners and having assessed the major digital platforms available, concluded that with a proven telematics platform in this space and easy activation with insurers we wanted to partner with, CDL were best placed to get the new brand to market quickly,” explained Ward.
“As a low code solution, the deployment of Strata required minimal resource from our side and we were live within four months of giving the project go-ahead. These were all critical factors as we looked to take advantage of the post-Covid resurgence in the sector and get to market with our new young driver proposition as fast as possible.”
CDL CEO Nigel Phillips said: “We are delighted to be working with Collingwood as they expand their portfolio of schemes. The digital capabilities within our CDL ecosystem is precisely designed to support the growth of providers with proactive insurance strategies looking to expand their portfolio with existing customers.”
The Strata ecosystem is a cloud-based and easily scalable platform, designed to simplify the sale and management of insurance portfolios, with data-driven digital journeys that give insurance retailers the ability to engage proactively with their customers, whether to offer value-add propositions and resources or push additional product lines and bolt-ons.
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