Do Electric Motorcycles Need A Relaunch To Win Hearts & Minds?

What’s the future for motorcycle insurance brokers? Hmm tricky one, as many older bikers simply don’t like electric machines and see them as being too expensive, heavy and limited in range. Plus, many look fugly frankly. That still leaves a huge pre-owned motorcycle parc for insurance brands to sell to, but maybe restrictions like ULEZ zones and social credit systems will be in place by 2035 to prevent UK bikers from travelling more than a few miles from where they live?

Meanwhile, specialist motorbike insurance brokerBikesurehas joined forces with concept artist and biking expert, Kar Lee, to predict the electric motorbikeof the future in a new concept design:   

New insight from Lee reveals that electric bikes which imitate their petrol predecessors are more likely to create demand to switch to electric, rather than new unconventional and futuristic designs. Lee claims, “If you are looking for mass appeal, make electric motorbikes look like traditional motorcycles. 

“While there is a market for unique standout machines, the electric bikes that get the most positive reaction from bikers are generally the ones that look like a mildly futuristic spin on an existing internal combustion engine design.”  

Lee also offers up expert insight into the changes required to make it practical and feasible for bikers to make the switch to electric: 

  • Develop batteries so they are smaller, lighter, and better integrated into the bikes design 

  • Improve charging infrastructure to make it easier for riders to recharge their bikes 

  • Help relieve ‘range anxiety’ by ensuring that rural areas, as well as cities and towns, have access to charging points 

  • Consider adding engine sounds, much like you can change the ringtone on your phone, as the sound of a throbbing engine is a major part of motorcycling’s joy  

Lee’s design and trend analysis echoes the sentiment from the Motorcycle Industry Association (MCIA), who responded to the Government’s proposed 2035 ban on zero emission vehicles with the comment,

“To increase uptake of these vehicles, the Government must adopt a four-fold approach: delivering appropriate products by ensuring supply ahead of demand, stimulating the market by driving demand, offer a viable alternative by improving access and incorporating powered two wheelers into infrastructure and communities by increasing integration.” 

A Zero motorcycle – not that handsome and definitely not affordable for most people.

Rob Balls, Operations and Product Manager at Bikesure said, “Following increased backing for a global pledge to accelerate a shift to zero-emission vehicles at last month’s COP27, we anticipate a continued increase in demand for electric motorcycle quotes from customers considering making the switch to electric from their conventionally fuelled bikes, scooters and mopeds. 

But for our customers to fully embrace new electric bikes, we need to make sure we don’t lose sight of the fact that motorcycles reflect an owners’ personality. The look, sound, and performance of a motorbike allows the rider to create a deeper connection and bond with their bike. Motorcycles aren’t just a vehicle to get you from A to B, and this should be reflected in design going forward. 

IE Note; The UK is busy installing noise sensors on roads, so any noise above tyre contact and wind pressure will probably be banned by 2030 never mind 2035. There is a safety argument for noise in urban areas, to warn dopey pedestrians and e-scooterists, but again, there is an organised campaign to stop all vehicles from making any noise a rider could hear with a helmet on.

About alastair walker 12131 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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