The Smart home is a relatively new concept, but as Ring doorbells become more popular, CCTV systems, smart fridges that restock automatically and other gadgets like TV and streaming boxes which can be scheduled, the assets are there to insure. More tech generally means higher household income too, so it’s a potential upselling opportunity for Sky as well. Here’s the word from AXA who are working with Sky on this one;
Sky Protect Smart Home Insurance is set to disrupt the Home Insurance market and change the consumer experience as they launch a suite of smart home tech coupled with comprehensive home insurance cover. AXA Partners will provide the traditional Aggregator and Direct Annual product as home emergency add-on. The Smart Tech bundle will combine Home Insurance, Legal, Cyber and Home Emergency cover. This proposition will offer customers a 24-month subscription, giving them the flexibility to pay monthly and fix premiums for the full term.
The Smart Tech bundle includes a video doorbell, two internal cameras, three leak detectors, and motion and contact sensors which are all linked to the Sky Protect App. This is the first mass market proposition of its kind and coupled with Sky’s distribution model is set to disrupt the market.
With the Smart Tech bundle, customers can stay connected to their home and monitor it from a lifestyle, security and water damage perspective. This is supported by a range of core insurance products, such as comprehensive home emergency cover, including electrics, heating, plumbing, drainage, lock, glazing and pest.
The Sky Protect App will allow customers to triage their emergency, with the next phase integrating the AXA Partners Home Manager Case Opening tool, which provides customers with a fully automated, digital claims registering experience, including functionality to upload incident photos and track progress of their claim.
Charles Dennison, Sales Director at AXA Partners commented:
“Sky ran a very comprehensive tender process, for which we were delighted to win, as we instantly saw and engaged their vision. With Sky’s current subscription model we are excited to see this Smart Tech/insurance bundle become another core part of Sky’s portfolio. AXA continues to invest heavily in its digital tools and this is another positive step forward from reacting to a customer’s emergency phone call to allowing technology to log and track a claim through to resolution. The combination of smart tech and insurance from Sky gives customers the tools to spot small problems before they become big ones, offering greater protection of the home.”
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