Academy Insurance Services has refreshed its brand and logo as the business gears up for delivering its growth strategy following an MBI/MBO in July with a significant investment by private equity investor Blixt.
Richard Beaven, new chief operating officer, unveiled a refreshed website this week (2 October) supporting the new brand purpose: “Together we protect your world, beyond doubt,” that he said underscored the determination to build a purpose-led business that marries people, technology and data.
He said: “We wanted to stress the importance we attach to understanding exactly what our customers need, and then giving our excellent advisors, all of whom are experts in their field, the technology and other tools to help them serve our customers with empathy and provide them with exactly the cover they require.”
“During our brand research we found that personal and commercial lines customers often don’t know what they’ve purchased, or what level of protection they’ve paid for, which so often leads to disappointment when they claim.”
“Small print is the bane of people’s lives, so our proposition is based on making sure anyone who buys insurance from us is fully aware of what they’re buying, and feels reassured as a result.”
Richard continued: “The new Consumer Duty regulatory environment emphasises delivering fair value, which to us means giving transparent, honest advice delivered by empathetic people. Customers buying insurance are so often left feeling like they’re in a sausage machine, and we want to change that.”
He explained that the refresh was part of a modernisation programme for Academy Insurance that aims to position the business as an aggregation platform for other regional brokers and become a progressive, dynamic, growth-oriented brokerage at the forefront of the UK insurance sector.
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