Data Sector Deals: PriceHubble Buys WhenFresh

Some news from the world of data, as PriceHubble acquires WhenFresh, the UK’s residential property data bureau. PriceHubble delivers data and decision engines to banks, insurers, the public sector and other Big Data users. Here’s the word;

This strategic milestone marks PriceHubble’s 6th acquisition to date, making it a leading consolidating force in Europe’s data
proptech ecosystems. After acquiring Dataloft in March 2023, the addition of WhenFresh marks PriceHubble’s second acquisition in the UK in under a year and its sixth M&A since inception. By leveraging WhenFresh’s product and data strength in the UK, PriceHubble further extends local market leadership.

This acquisition also enables PriceHubble to build a global powerhouse of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.

Founded in 2012, WhenFresh is a leading residential property data specialist in the UK, supplying data and related solutions to mortgage lenders, insurers, leading UK banks, The Bank of England and the wider financial services sector, the public sector, utilities and other Big Data users. The company provides access to over 200 best-in-class proprietary, private and public datasets in one place via a simple, single API integration built on an unrivalled amount of data, including crucial ESG-related data. Its solutions and know-how enable
its clients to make faster, better-informed and more cost-efficient property risk decisions.

“PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world. It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond.”, comments Dr. Stefan Heitmann, Founder and Executive Chairman of PriceHubble.

Alan Dean, WhenFresh’s Co-founder and Technical Director, will become PriceHubble’s Group Innovation Director and continue supporting PriceHubble’s growth agenda with a UK and multinational focus. Dean adds:

“This acquisition will allow both companies to share their technology in order to amplify and accelerate the development of new products, opening up a tremendous opportunity to take our success in the UK to the international market as part of the PriceHubble Group.”