The Governors Highway Safety Association (GHSA) and Cambridge Mobile Telematics (CMT) today released a new report addressing the growing concern over smartphone-induced distracted driving. The report proposes states implement a multi-faceted approach to improve road safety that includes the adoption of strong and clear laws, which CMT research confirms have a positive impact on distraction rates.
As part of a recent Advanced Notice of Proposed Rulemaking for advanced impaired driving prevention technologies, the National Highway Traffic Safety Administration (NHTSA) estimates that distracted driving caused 12,405 fatalities in 2021 and a societal cost of approximately $158 billion.
The report details how distracted driving has fallen in states like Ohio, Alabama, Michigan, and Missouri after they implemented hands-free laws. These results underscore the effectiveness of legal frameworks in enhancing road safety. The report also discusses how incentive-based programs such as “Safest Driver,” powered by CMT technology, are motivating drivers to refrain from engaging in risky driving behaviors leading to a reduction in crashes.
Among the pivotal strategies that are part of a comprehensive approach outlined in the new GHSA/CMT report are the implementation of effective state laws, the initiation of public education campaigns, enforcement practices, and the use of safe driving technology. These strategies are designed to deter distracted driving and advance traffic safety through informed policy-making and targeted interventions.
In addition, the report highlights survey results showing which cell phone apps drivers are most likely to be distracted by.
“Distracted driving is incredibly dangerous, yet commonplace. Too many of our loved ones, friends and neighbors have died or been injured because a motorist didn’t focus on the complex task of driving,” said Pam Shadel Fischer, GHSA’s Senior Director of External Engagement. “The good news is that we know what works – a comprehensive approach that leverages strong state laws, equitable enforcement, robust data collection, public engagement, vehicle technology and more. We have to double down on all these strategies to eliminate distraction and make our roads safer for everyone using them.”
“Working alongside GHSA and its members, CMT is helping analyze strategies that reduce crash risks. Reports like this emphasize the progress that can be gained by combining new technology with historical insights to enhance road safety for everyone,” stated Ryan McMahon, Executive Sponsor of CMT’s Road Safety Board.
GHSA & CMT’s report, A Road Map for Safer Roads, is available now and can be downloaded here.
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