Long ago in the UK bikers were regarded as low class individuals, unwelcome in smart casual pubs, hotels and restaurants. But UK motorcyclists now are typically aged 50 plus, own a home with a garage and earn above average wages. That means they might like some new choices on financial products and services, which is where Warranty Solutions and Babel Cover come in.
IE knows there is pent-up demand for more flexible motorcycle insurance that is based on a rider profile, rewards no claims with genuinley low premiums and has cover that can be switched on or off, depending on the severity of UK winters. The current TPF&T vs Fully Comp binary choice belongs in the 1980s, it doesn’t reflect modern biking in any way. There is also work to be done on insuring riding kit, experiences, group ride outs, tours etc. plus accessories, which the current insurance panel of underwriters simply doesn’t understand – too niche.
Here’s the word;
Babel Cover, a British financial engineering and insurance technology company, proudly unveils the British Motorcycle Insurance Community (BMIC), an exciting and fast-growing brand dedicated to supplying UK bikers with innovative technologies to manage financial risk. In a strategic move to enhance its offerings, BMIC has forged a powerful collaboration with Warranty Solutions Group (WSG), bringing a custom-built motorcycle warranty solution to the UK riding community.
Though a relatively young initiative, BMIC is rapidly carving a niche in the motorcycle insurance sector. With a strong commitment to offering tailored risk management solutions for bikers, BMIC is on a mission to empower riders with financial security and peace of mind.
Learn more: www.thebmic.co.uk
“We are excited to establish the BMIC as a go-to brand for UK motorcyclists looking for smart, effective, and biker-centric financial products,” said Stuart King, Founder & CEO of Babel Cover. “By joining forces with Warranty Solutions Group, we’re taking another major step in transforming the way bikers manage financial risk.”
A Powerful Partnership: BMIC & Warranty Solutions Group
Warranty Solutions Group, a dynamic and fast-growing provider of motor warranties, shares BMIC’s vision of redefining financial protection for bikers. Having won multiple industry accolades, including “Warranty Provider of the Year” for three consecutive years, WSG has built a reputation for disrupting the warranty industry with its customer-centric, digital-first approach.
Simon Drown, Head of Special Products & Motorcycles at WSG, said: “We are thrilled to partner with BMIC to provide a best-in-class warranty solution for UK motorcyclists. WSG is focused on delivering value-driven products, and through this partnership, we aim to bring unparalleled peace of mind to riders.”
The BMIC Warranty, available exclusively through the BMIC, offers comprehensive protection, including coverage for bikes up to 12 years old and 50,000 miles, over 3,000 parts and labour up to £5,000 with no excess, premium breakdown coverage in the UK, and 60 days of European protection.
Learn more: www.thebmic-warranty.com
Babel Cover’s Evolution: From Cold Start to a Transformational Force
Babel Cover has grown strategically since securing angel funding in 2018, launching a pilot with a European insurer in 2020, and attracting pre-seed investment from Söderberg & Partners to develop digital-first insurance for motorcyclists. In 2024, it secured multi-million-dollar seed financing from Markd, reinforcing its position as an insurtech disruptor. That same year, it expanded internationally by deploying digital motorcycle insurance in French Polynesia with Poe-ma Insurances.
Babel Cover Investors: A Solid Foundation for Future Growth
Babel Cover’s financial backing reflects its strong potential and credibility in the insurtech industry. With key investors such as Söderberg & Partners, a major Nordic financial services provider, and Markd, a US-based insurtech venture capital firm, the company has secured the financial strength and strategic support to drive long-term success. These investors bring not only capital but also invaluable industry expertise and a shared vision for transforming insurance through technology. As Babel Cover continues to expand, it offers a compelling opportunity for bold investors eager to be part of the future of insurance innovation.
What’s Next for Babel Cover?
As Babel Cover continues to innovate, its most ambitious venture yet is on the horizon, the launch of a radically transformative insurance-linked trading venue. By leveraging cutting-edge shared ledger technology, this platform will connect buyers, sellers, and algo-traders of insurance in a way never seen before, unlocking greater transparency, efficiency, and rewards for participants.
“The next phase of Babel Cover’s journey is all about breaking down barriers in insurance distribution and creating a hyper-connected financial ecosystem and how insurance is bought, sold and traded,” added King.
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