Eleos Life, a leader in embedded insurance, has partnered with SuperFi, a startup empowering users to take control of their finances, and Tlyfe, an app simplifying the rental process for tenants. Here are the details;
Creating Access Points
Life insurance and income protection are an essential part of long-term financial planning. Quite frequently, people are exposed to these products when applying for a mortgage. But what about the individuals and families across the UK who rent?
According to Direct Line Group, while 60% of people agree that life insurance would benefit their family, only 35% hold a policy — that’s a huge disparity.
Partnering with brands such as Tlyfe, which specialises in servicing renters, and SuperFi, which targets anyone looking to take charge of their finances, creates more natural access points for people to learn about personal insurance and choose the protection that’s right for them.
Despite mortgages often acting as a springboard to launch conversations on insurance, the reality is that these kinds of protections are not just for mortgage holders. In fact, when Forbes Advisor asked life insurance policyholders why they chose to get cover, the top two reasons were general caution (38%) and becoming parents (30%).
How It Works
Eleos Life wants to empower every brand to offer financial safety nets through life insurance and income protection. Eleos has already had success with Wollit, Creditspring and Loqbox, among other UK partners. Now, through these latest partnerships, individuals can access insurance right through the SuperFi and Tlyfe apps. Those who need it most — from parents to primary bread winners — have easier access to quality financial protection.
For individuals, not only is insurance now available on the apps they know and love, the sign up process is also fully digital. It’s life insurance and income protection — but without the paperwork. It’s fully online and decisions are instant. No phone calls. No waiting for medical reports.
More Than Insurance — Digital Holistic Care
SuperFi and Tlyfe customers who enroll in life insurance or income protection through Eleos also get access to holistic care tools for overall wellbeing, including physical and mental health tools. These include:
-
24/7 online GP consultations
-
Five free physiotherapy sessions per year
-
Mental health counseling
These tools are available on-demand at no additional cost. They’re a perfect example of how Eleos views financial wellbeing as part of individual’s and families’ overall health.
“At Eleos, our mission is to make everyone financially resilient,” said Eleos Life CEO Kiruba Eswaran, “By working with SuperFi and Tlyfe, we can offer smarter, more accessible solutions that meet people where they are.”
“We’re proud to partner with Eleos to offer income protection that strengthens our mission to support customers with greater peace of mind and long-term financial stability. With over 90% of UK adults holding less than £500 in savings, even a brief loss of income can create serious financial stress – often resulting in credit card debt or falling behind on bills. At SuperFi, we proactively identify those most at risk and connect them with the right tools and protection. This partnership with Eleos allows us to deepen that support when it’s needed most.” Nick Spiller, Co-Founder & CPO, SuperFi
Be the first to comment