That’s the word from Pearson Ham;
The latest figures from the Pet Insurance Pricing Index, produced by pricing experts Pearson Ham Group, reveal a further fall in premiums for Lifetime pet insurance policies in June 2025. Average premiums dropped by -0.8% month-on-month, deepening the annual decline to -2.6% compared to June 2024.
This is the second consecutive month of falling premiums and builds on May’s modest reduction. The June figures suggest a more pronounced shift in market pricing dynamics following several months of inflationary increases earlier in the year.
Premiums for both cat and dog insurance are trending downwards, though variations remain between pet types, policy structures, and providers. The continued reduction may reflect a period of recalibration in the market as insurers respond to evolving claims data and consumer demand.
Frances Luery of Pearson Ham Group, said:
“The June data points to a strengthening downward movement in pet insurance premiums. With average prices now 2.6% lower than a year ago, it’s clear that market conditions are shifting. While it’s too early to declare a long-term trend, the continued fall from May into June indicates insurers are actively adjusting pricing strategies in response to recent inflation and competitive pressures. Ongoing fluctuations between providers and regions further underline the importance of precise and dynamic pricing in this space.”
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