The latest news from Allianz UK;
Allianz UK has returned to television advertising with the launch of its new ‘ALL’ advertising campaign. Marking a significant step in its ambition to grow the Allianz brand in the UK, the campaign debuted this weekend during Coronation Street on ITV.
The vibrant and positive TV adverts centre on the concept of ‘ALL’; embodying the spirit and breadth of what Allianz offers through its extensive range of experts, the scale of the brand, and its dedication to customer care.
The advert includes a heartwarming scene of a child surrounded by family, symbolising community support. It transitions to friends and family uniting to redecorate a living room and then leads to the expert service of an emergency plumber provided by Allianz to swiftly address a leak. The narrative continues with a family adapting to the scenario of a cracked windscreen, while Allianz’s technician, Ravi, ensures their journey continues smoothly. Finally, a couple purchasing insurance is surrounded by Allianz experts, emphasising the comprehensive protection Allianz provides.
The Allianz ‘ALL’ TV advert was created by creative and strategic agency partner Edelman, and was shown across a number of key programmes across launch weekend. The advert will then develop into a fully integrated campaign across all customer touch points.
Carolyn Rich, Director of Brand, Allianz UK, said: “Allianz has a clear growth ambition in the UK and we’ve made huge strides in the UK retail market over the past year. We are investing significantly to increase our brand awareness among UK consumers, demonstrated most recently by our sponsorship of the Allianz Stadium and becoming the official supporter of the Women’s Rugby World Cup 2025.”
She added: “We are really excited to be launching our TV advertising campaign, which will no doubt elevate our brand even further. Standing out in the UK general insurance market is essential, so this fresh, creative approach that really connects with people, will ensure we’re a key player now and in the future.
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