Ivans® has announced the findings of the 2025 Insurance Agency-Carrier Connectivity Trends survey report, highlighting the digital offerings agencies want most from carriers and the opportunity to align digital initiatives for the benefit of agents, carriers, MGAs/wholesalers and technology providers across the industry. This year’s report uncovers a clear perspective from agencies: automation and real-time data from carriers are essential ingredients for building strong, lasting agency-carrier partnerships that strengthen customer service, streamline workflows, and fuel shared business success.
Key findings include:
- The commercial submission process ranks as the top area where agencies want to see greater automation from carriers, with 72% of respondents citing it, underscoring a continued push to eliminate manual workflows and inefficient work by staff. It was followed by data upload from management systems and book roll, both at 51%.
- For the first time, real-time appetite information within the agency’s preferred rating solution has emerged as the leading deciding factor agencies consider when choosing carrier and MGA partners — cited by 29% of respondents, jumping up from 12% in 2024. In previous years, policy download typically held the top spot, but this year it ranked second at 23%, followed by commercial quoting and submission within preferred rating solutions at 22%. The shift highlights a growing emphasis on data-driven alignment and real-time connectivity over traditional servicing functions.
- Agencies continue to value superior product offerings, with 52% citing that carriers that offer customized products based on need stand out from their competitors, over product variety at 35%. This signals a market that rewards carriers that provide more tailored coverage options and competitive, needs-based pricing.
“This year’s survey results make it clear that strong partnerships are built on real-time data and easy-to-use workflows,” said Michael Streit, president, Ivans. “Agents want to connect with carriers in the workflows they use every day and will reward those investing in agency-carrier connectivity with deeper relationships and more business opportunities.”
More than 700 industry professionals, including agents, carriers, MGAs/ wholesalers and technology providers, completed the 2025 Ivans Connectivity Survey. Respondents voluntarily participated in an online survey. The report is based on responses to a set of questions about technology use specific to digital connectivity and preferences, in addition to stats from Ivans and our resources, such as insight articles and other industry surveys.
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