PURE Publishes New Report to Members

The latest performance snapshot from PURE for you;

Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned insurer serving successful homeowners, today released its 2025 Report to Members, highlighting strong financial performance and the strength of its member-owned model in practice, with a continued focus on helping members prevent loss—not just recover from it.

“I firmly believe there is no better insurance company to have by your side during a traumatic event than PURE,” said Martin Leitch, Chief Executive Officer of PURE Insurance. “That belief reflects the work of our people and a model that aligns our interests with our members—we work to earn it in how we show up with exceptional service before, during and after a loss.”

Key report highlights:

Key Performance Metrics
• Membership grew to more than 120,000 households, with retention above 95 percent
• Total premium under management exceeded $3 billion
• Policyholder surplus increased by $171 million
• Net combined ratio of 98.8 percent even in a year that included its largest catastrophe loss

A Member-Owned Model Working as Designed

PURE’s reciprocal model is a key differentiator, shaping how the company operates and allowing organic capital growth to be shared with members through Subscriber Savings Accounts (SSAs). Following strong 2025 results, PURE is allocating $50 million to these accounts, bringing total allocations since inception to nearly $170 million. SSAs allow members to share in the strong performance they help to create.

A Focus on Service

The report also details PURE’s response to the California wildfires. Teams mobilized within hours, proactively contacting members, securing housing and providing financial support. Among affected members who responded to a survey, 97 percent rated their claims experience a 5 out of
5, and nearly $300 million was paid within the first 24 days.

Continuing to Invest in Loss Prevention

PURE continues to invest in loss prevention. In 2025, the company provided loss prevention guidance to the owners of more than 25,000 homes, helping identify risks before they become losses. It is also testing and expanding programs designed to make it easier for members to take action before small issues become major disruptions. Homes that receive a PURE360® Risk Management Consultation experience approximately 10 percent fewer claims on average, evidence that earlier visibility and action can reduce disruption.

Expanding Protection and Capabilities

As risks evolve, PURE is expanding coverage in areas such as flood and cyber, while investing in technology to improve speed and accuracy, without replacing human service. In Canada, PURE continued to build on its 2024 market entry with the launch of Ontario Auto, extending its offering to high net worth families across the province.

Outlook

The company enters 2026—its 20th anniversary year—in a position of strength, with an A (Excellent) rating from AM Best, growing surplus and a continued focus on disciplined underwriting.