The details on the new partnership, as both brands look to make Pay Monthly app purchases more efficient;
As more drivers look to spread the cost of annual insurance, Cuvva, the UK’s leading short-term car insurance provider, has partnered with PremFina to provide premium finance directly into its mobile app under a new three-year agreement.
The integration allows customers purchasing annual policies to choose monthly instalments easily, without leaving the app. Real-time decisioning and transparent pricing are delivered natively within Cuvva’s checkout journey, removing the friction traditionally associated with premium finance.
The partnership supports the growth of Cuvva’s annual product, which is fast becoming an increasingly important part of its product offering alongside its well-known short-term cover.
Cuvva selected PremFina following a review of its premium finance requirements, prioritising customer outcomes, regulatory alignment and technology capability. PremFina’s scalable platform and strong track record of supporting innovative insurance models made it a natural partner to support Cuvva’s continued growth.
Under the three-year agreement, PremFina will provide Cuvva with embedded premium finance capability powered by its market-leading API and integration infrastructure, enabling fast decisioning and seamless connectivity within Cuvva’s mobile-first ecosystem.
Matt Robinson, Operations Director at Cuvva, commented: At Cuvva, we’re focused on building insurance products that are flexible, simple and genuinely useful for modern drivers. As our annual insurance offering grows, flexible payment options are essential. We wanted a partner that could match our pace, integrate cleanly into our platform and uphold the standards our customers expect. PremFina gives us that capability.
Laura Sweetman, Chief Product & Revenue Officer at PremFina, added: “Cuvva has been at the forefront of rethinking how insurance works for today’s drivers. We’re delighted to have been selected as their premium finance partner as they continue to scale their annual product. Our market-leading API and integration capability allow us to embed premium finance seamlessly into modern digital journeys, supporting real-time decisioning and frictionless customer experiences. Combined with our regulatory expertise and service model, this enables innovative partners like Cuvva to scale confidently while maintaining strong customer outcomes.”
Looking ahead, the partnership will focus on embedding premium finance seamlessly within Cuvva’s digital ecosystem, supporting continued growth across its annual insurance portfolio while maintaining a strong focus on transparency, flexibility and regulatory excellence.
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