ActiveQuote Reports 78% Rise in Private Healthcare Demand

It’s no secret that healthcare insurance will be a growth area in 2021. People who can afford immediate diagnosis and treatment are going to be more willing to pay for it than ever before. In fact demand is increasing already, as this news highlights;

Sales of Private Medical Insurance (PMI) increased by 78% in November, compared with the same time last year according to new figures from protection insurance comparison experts ActiveQuote. These news statistics come as Wales’ First Minister Mark Drakeford said on the weekend that the NHS is on the verge of becoming the National Coronavirus Service, as cases continue to rise.

2020 has seen sales of PMI increase across the board as consumer demand led to a 98% increase from the initial lockdown in March to November compared with the same time last year, but this recent surge in sales has come at a time when sales usually drop as during the winter months.

Rod Jones Head of Partnership at ActiveQuote, said: “The demand for Health Insurance this year is incredibly high against the backdrop of the NHS having to cancel and delay routine and non-Covid related treatments. The NHS does an amazing job; however, it doesn’t have limitless resources and so is having to make difficult decisions on what treatment it can and can’t provide during the pandemic and understandably having to put the needs of Coronavirus patients first.

“As the First Minister said himself, there is a risk of the NHS becoming the National Coronavirus Service, which is being reflected with what we are seeing and customers taking their health needs and concerns into their own hands and many taking out private medical insurance.”

ActiveQuote is the UK’s leading comparison website and broker of health and protection insurance products, including private medical insurance, income protection, life insurance and critical illness cover. For more information visit

About alastair walker 11377 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

Be the first to comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.