Say Hello to Bertie, New End-to-End Platform

This is one we missed in March so many apologies;

Britain’s booming insurtech market sees the launch of Bertie, the industry’s first end-to-end platform which founder Luke Aitkins says could herald the end of rekeying. Built around Lloyd’s Standards, Bertie has been designed to streamline the underwriter’s journey across the full placement process from submission ingestion, to underwriting and pricing, policy document issuance, cash-matching and bordereau production.

Key to this is the platform’s single capture system, which means underwriters only need to input information into the system once, saving time and ending the need to replicate details across multiple screens, forms or platforms. This will make it easier for both underwriting and operations teams to collaborate and share information with each other and capacity providers.

Powered by a dynamic, real-time rating engine inspired by the Core Data Record and Market Reform Contract, Bertie allows users to quickly access accurate, actionable risk ratings for any line of business.

The Bertie platform is the industry’s first whole-market digital solution built around Lloyd’s Standards. Built over the last eighteen months by Luke Aitkins, formerly Chief Technology Officer at scale-up MGA Aspect, Bertie is now onboarding first clients with the platform saving users significant time with automated quote-to-bind and bordereau processes

2025 was a stellar year for British insurtech with 60% of insurtechs having branched out internationally according to McKinsey, making the UK home to the world’s fastest growing pool of insurtech companies. Bertie is hoping to capitalise on the growing momentum in UK insurtech as it sets its eyes on further growth.

Commenting, Bertie Founder and CEO Luke Aitkins said:

“Anybody who works in the insurance industry will have experienced the frustration of having to work through multiple systems, requiring the same details to be added again and again. Or starting a process in one platform then having to migrate to another to complete. Despite the hype around insurtech, it can sometimes feel as though our industry technology is lagging behind.”

“We built Bertie to challenge this. Our platform is the first truly end-to-end platform in the market, giving underwriting and operations teams access to the whole process and meaning they can progress smoothly from submission ingestion to cash-matching and bordereau production with one sign-in and on one platform. This is going to save MGAs across the world huge amounts of time in terms of admin and data input, and allow them to focus on what they do best, delivering for brokers and their clients.”