Business

Industry Moves: Allianz Appoints New Head of Marketing

Allianz Partners UK has appointed James Libor to Head of Marketing as the company focuses on escalating its customer centric digital marketing activities.  Working within the global Allianz Partners Group matrix, James will have UK […]

insurance marketing

Survey Finds Free Excess is a Powerful Sweetener for Consumers

Free excess insurance is a potential winner in the giveaways battle among price comparison websites but delivering the best price and cover is still vital, new research from insurance data analytics expert Consumer Intelligence shows. […]

News

Broker: Lancaster Continues Support for NEC Classic Motor Show

If you have a reputation within a niche insurance sector, like classic cars or motorcycles, then it makes sense to sponsor events and meet enthusiasts on the ground. Training staff in the arcane world of […]

insurance marketing

Survey Finds Insurers Are Rated Below Average for Customer Service

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica. The 2019 Eptica Insurance Digital CX […]

Global insurance trends

There’s More to Insurance Marketing Than Meerkats. Be Like Budsy.

Here’s some news from Singapore, where Budget Direct Insurance, are launching a new marketing initiative that aims to clearly communicate the brand as the best value, smarter insurance option for consumers: Targeted at Singaporeans in search […]

Opinion

Opinion: Can Insurers Compete in a World Defined by Facebook, Uber & Amazon?

In this latest Opinion piece, Johanna Von Geyr, Partner and EMEA Lead Insurance at ISG, looks at how insurers and brokers alike can compete for business in a world of Amazon, Facebook and Uber. Facebook knows […]

Insurance Brokers

Two Thirds of UK Insurance Brokers Fail to Use Social Media – Ever!

New research from Ecclesiastical Insurance reveals that two-thirds of brokers do not use social media for business purposes. While half (49%) of brokerages are using social media platforms such as LinkedIn (40%), Facebook (30%) and […]

InsureTech

Genasys Develops Ground-Breaking Quote Product for Partner Websites

Genasys Technologies has launched a new tool designed to help product providers rapidly deploy their products to their customers through affinity and scheme partners. This unique new tool allows brokers, MGAs and insurers to easily […]