Insurance Brokers

Broker Update: Stories Via Social Can Be a Powerful Marketing Tool

Selling insurance isn’t easy because shopping around, filling in forms and getting cover for your car, home or life isn’t as exciting as buying something shiny and cool, or even ordering your fave spicy pizza […]

Insurance Brokers

Broker: SJL Founder Simon Lancaster Awards 2K Each to Eight Start-Ups

Simon Lancaster, CEO and founder of global insurance broker SJL Insurance, has marked the launch of his SJL Foundation by rewarding eight of the UK’s most exciting start-ups with a £2,000 start-up business grant and […]

Business

Industry Moves: Allianz Appoints New Head of Marketing

Allianz Partners UK has appointed James Libor to Head of Marketing as the company focuses on escalating its customer centric digital marketing activities.  Working within the global Allianz Partners Group matrix, James will have UK […]

insurance marketing

Survey Finds Free Excess is a Powerful Sweetener for Consumers

Free excess insurance is a potential winner in the giveaways battle among price comparison websites but delivering the best price and cover is still vital, new research from insurance data analytics expert Consumer Intelligence shows. […]

News

Broker: Lancaster Continues Support for NEC Classic Motor Show

If you have a reputation within a niche insurance sector, like classic cars or motorcycles, then it makes sense to sponsor events and meet enthusiasts on the ground. Training staff in the arcane world of […]

insurance marketing

Survey Finds Insurers Are Rated Below Average for Customer Service

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica. The 2019 Eptica Insurance Digital CX […]

Global insurance trends

There’s More to Insurance Marketing Than Meerkats. Be Like Budsy.

Here’s some news from Singapore, where Budget Direct Insurance, are launching a new marketing initiative that aims to clearly communicate the brand as the best value, smarter insurance option for consumers: Targeted at Singaporeans in search […]

Opinion

Opinion: Can Insurers Compete in a World Defined by Facebook, Uber & Amazon?

In this latest Opinion piece, Johanna Von Geyr, Partner and EMEA Lead Insurance at ISG, looks at how insurers and brokers alike can compete for business in a world of Amazon, Facebook and Uber. Facebook knows […]