It’s interesting to speculate and many of us have seen “yoofs” nodding heads to some bangin’ beats on a Friday night. Just before a donut goes wrong and a privacy glass Golf GTi meets a car park bollard. Mike drop.
But seriously, Allianz are looking into the possible link between soothing tunes and safer driving. Here’s the word;
Allianz has launched a new data-driven initiative on Spotify that encourages motorists to drive more safely – simply by changing the beat of their music.
‘Seat Belters’ is a free in-app experience for Spotify users that creates a personalised playlist featuring songs that have lower beats per minute (BPM).
Studies show that music can have a direct influence on how we drive. Songs with a fast tempo – over 120 BPM – can subconsciously encourage drivers to speed up and change lanes more often. In contrast, music that matches the average resting heart rate – around 60–80 BPM – is associated with calmer, more focused driving.
Younger adults are most inclined to stream music while driving. Studies indicate that faster music can lead to increased heart rate variability, elevated mental workload, and more unpredictable driving patterns, suggesting motorists could benefit from a more mindful music curation approach while on the road.
Allianz’s new campaign on Spotify aims to help drivers tune into a more mindful, more aware pace that is just as enjoyable, for better driving.
Each playlist is unique, leveraging Spotify’s unique streaming intelligence but filtered for music in a safer tempo range (60–80 BPM).
While the specific songs will vary, tracks by some of the UK’s most iconic artists fall into the ‘safe category’.
To launch Seat Belters, science-first content creator and music artist Big Manny alongside legendary Police drummer Stewart Copeland have been explaining more about why music is vital for safe driving –watch here.
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