insurance marketing

Need More ROI From Google Ads? Avantia Say They Can Help

Avantia, the technology-enabled insurance provider behind HomeProtect, is reporting that in the six months since the launch of MarPod, they have been able to increase the return on investment in Google Ad spend by 40 […]

Motor Insurance

Motor Insurance: Lovecars TV Show Debuts on ITV4

Insurance brands active in the car sector will be interested to see a brand-new automotive show, Lovecars: On the Road, hosted by renowned motoring television personality, Tiff Needell and his Lovecars YouTube colleague Paul Woodman, which […]

Motor Insurance

Quotezone To Sponsor First Car Awards

Quotezone.co.uk, one of the UK’s largest comparison websites, has been announced as headline sponsor of the FirstCar Awards 2021– helping to recognise and reward those companies leading the way for young drivers.  Entries close on […]

insurance marketing

Guidewire Survey Finds Consumers Wary of Over-Friendly Insurers

Guidewire Software, Inc., the platform general insurers trust to engage, innovate, and grow efficiently, has published results of research that shows that consumers are cautious about insurers’ attempts to interact with them through new services and the […]

Opinion

Opinion: How To Ensure Continuity For E-Commerce Businesses

The global health crisis continues to disrupt pretty much every industry and its employees. From transitioning to a remote working setup to changing how they consume and spend their money, many have had to adapt […]

News

Marketing: Urban Jungle Connects With Generation Rent via TV Ad Campaign

Urban Jungle, which provides home insurance for ‘Generation Rent’, has embarked on its most ambitious move yet by launching a TV advertising campaign. The challenger brand, launched in 2016, invested a six figure amount into […]

insurance marketing

Show/Promo Staff Agencies Are in a Fight For Survival

Times are tough in the shows and events sector – will some insurance related conferences and shows ever return to the calendar? Here’s some research from Liveforce on how things are looking for the agencies […]