insurance marketing

Is Your Market Research Cash Actually Bringing Results?

Two-thirds (66 per cent) of UK companies have admitted to commissioning market research in 2020 which has never been used due to the disruptions and delays caused by Covid-19. This is according to new research […]

insurance marketing

Solera Study Finds Consumers Trust AI-Powered Claims

New research released by Solera Holdings, Inc. (“Solera”), a global leader in data, applications and services for the insurance and automotive industries, found that more than three quarters (76%) of consumers trust automotive claims driven […]

insurance marketing

Insuramore Offers Global Insights Into Bancassurance

According to Insuramore’s global rankings, and with a combined total of USD 518 billion (up from USD 493 billion in 2018), the top 100 insurers owned by banking or postal service groups accounted for 8.1% […]

insurance marketing

#Fail #Cancelled and #Boycott: Three Words That Can Cost Millions

Companies and individuals are often targeted by activists on social media and in the corporate world the net result can often be a drop in sales, which even if it only lasts a few months […]

Global insurance trends

Loop Reviews 2020 Milestones, Sees Even Brighter 2021 Ahead

Loop Insights Inc., a provider of contactless solutions and artificial intelligence to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, has sent us some highlights from 2020; […]

Opinion

Opinion: Co-op Emerges From Its Wilderness Years

Some straight talking from the Editor’s keyboard as the Markerstudy deal draws a line under the long-running decline of Co-op Insurance Services, and helps turn around a potential sleeping giant. Reading the news recently that […]

insurance marketing

Direct Line Goes Carbon Neutral

As part of Direct Line Group’s commitment to take responsibility for its environmental impact, the Group is proud to announce that it is now carbon neutral through offsetting. This commitment is part of its three-step […]