Genasys Technologies has launched a new tool designed to help product providers rapidly deploy their products to their customers through affinity and scheme partners.
This unique new tool allows brokers, MGAs and insurers to easily embed an online sales and policy fulfilment capability into any third party website – there is nothing else like this available in the market currently.
Craig Olivier, business development director at Genasys, explains: “From the many conversations that we’ve had with different product providers in the UK over the past year, it became clear that many of them faced a significant hurdle when it came to embedding quote and bind functionality into a third party website. And one of the biggest barriers to entry to integrating products into the likes of an affinity partner website was the ability to maintain control and management over pricing, rules and fulfilment documentation.
“Our SKi platform already boasts a zero code product builder toolset to rapidly build and configure insurance products together with underwriting rules, pricing and document generation allowing providers to get innovative new product offerings out in a matter of days rather than months. And our rest based API enables easy third party integration – ideal for schemes/affinity business. So we decided to make it our mission to build a better technical mechanism to drastically remove these additional barriers that providers were facing and help facilitate seamless third party integration.”
The new Genasys widget is simple to deploy, requiring just a two lines of code, and implementation is very similar to embedding chat bots or Google Maps onto existing websites.
While the front end looks like the third party to the customer, all the administration happens behind the scenes on the Genasys platform giving the provider a single version management of product, pricing, rules and fulfilment.
A further value add is the full support it provides for passing through campaign tags to track marketing spend and actual revenue generation from specific marketing campaigns, and it facilitates greater data analysis enabling providers to continually refine the product proposition and pricing in line with market trends.
Craig concludes: “This new addition to our SKi platform will enable insurance businesses of all shapes and sizes to get personalised products out to specific customer groups quickly, cost effectively and with minimal effort.”